Empower growth
Not sure how to take advantage of the growth opportunities in the marketplace?
Growth marketing has never been so fast-changing, and to keep up with the pace, you need to be agile and adjust your approach accordingly. From setting goals to executing strategies and monitoring results, I’ll assist you through the growth process and help you streamline your marketing and increase revenue.
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We’ll work together to identify what holds you back from unlocking growth and help you implement winning strategies and systems to drive customer acquisition and retention.
Why me?
I’m on a mission to help EdTech, GreenTech and SaaS ventures drive change, adopt innovative strategies, and experiment with new ways of working to achieve sustainable growth.
Experience across industries
I have well-rounded experience across a wide variety of industries from consulting to SaaS and electric mobility.
All-around marketer
My diverse background across disciplines (demand generation, growth marketing and content) allows me to adopt a holistic approach to help you scale.
Focus on experimentation
Ready-to-go solutions are not my way, but my testing and experimentation allow me to bring you tailored strategies that work.
Focus on innovation
As a coach and advisor, I can empower your team to adopt a mindset focused on innovation and bring new ways of working to facilitate business growth.
I can support you with…
Testing & Experimentation
Through in-depth marketing exploration, I’ll help you identify new channels and optimise existing ones to design and run experiments, drive more conversions, and increase retention.
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We’ll use key metrics to implement a measurement strategy.
Growth marketing
I’ll help you build an effective funnel and create growth systems to generate demand
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With growth initiatives and strategies I’ll improve how your prospects discover, activate, and engage with your product.
Strategic positioning
Tell the world what you do, who you serve, and how you're unique with strategic positioning.
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I’ll help you create a content map that assures alignment between your customer journey and your content.
Research
From defining ideal customer personas to formulating your value proposition, I use research to improve your marketing and access growth.
If you recognise yourself in any of the scenarios below…
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Your marketing doesn’t drive enough revenue or resonate with your audience.
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Your performance is above average but not sustainable. You need to streamline your funnel and bring more structure to operations.
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You want to scale your business and identify new channels and opportunities for growth.
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You struggle to create engaging and educative content consistently.
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Your website is not optimised for conversion or lead generation.
What you get when working together
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A solid growth strategy and execution so you can scale your business.
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Unlimited access to my tools, knowledge base and network to facilitate your growth.
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A weekly recap of current goals (OKRs), product backlog, and progress to assess performance.
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Proven experimentation frameworks and a well-defined growth model, so you can get results in a tested way.
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Weekly check-ins with your existing team to make sure we’re all on track.
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Training and knowledge transfer towards core people in 3-12 months so you can sustain your marketing growth.
My Approach
Growth marketing has become increasingly systematic over the past two decades. It got filled with a lot of technology, not leaving room for much common sense.
I believe
Marketing is about understanding customers.
It's about serving your buyers the way they want to be served.
It's about being agile and responding to changes.
It's about creativity and innovation.
It's about setting the right targets and exceeding them.
I’ll help you build a focused strategy and a results-oriented action plan based on the main metrics for driving demand and revenue.
With my help, your team will gain back their sense of direction and achieve more.
Testimonials
Really appreciated Katya's ability to understand my current use case & provide actionable insights based on her vast experience. I got new frameworks and resources to keep an eye on that will no doubt have a positive impact on my current goals. Thank you Katya!
Ricardo Parra, Growth Lead at SponsorPulse™